The 2025 Salary Guide from Robert Half shows rising demand for marketing and creative professionals with digital skills. While artificial intelligence (AI) is generating a lot of buzz, it’s far from the only skill driving up pay in these fields. Other high-paying creative jobs include creative development, art direction and UX/UI design.At the same time, the impact of AI on the job market can’t be ignored. According to the Salary Guide, 69% of marketing and creative managers say advancements in AI and automation are reshaping the skills they seek in candidates. Professionals who don’t embrace emerging technology will be at a disadvantage.Here are 10 hot marketing and creative jobs that blend creativity and technology, pointing to promising career paths. For projected salary ranges in your area, check out the marketing and creative section of the Salary Guide. Note that at the 25th salary percentile (the lower end of the salary range), a candidate is typically new to a role and still acquiring relevant skills. At the 75th or higher end, the candidate will likely have all the necessary skills and above-average experience.
A copywriter creates compelling, persuasive content for a range of platforms and media types using writing styles tailored to a brand’s voice and target audience. Copywriters collaborate closely with marketing, design and product teams to ensure content supports business goals. Bilingual skills are valued, and experience with web markup languages and search engine optimization (SEO) is a plus. Key responsibilities include adhering to style guides, using AI tools to assist with content optimization and contributing to diverse projects, from product releases to marketing campaigns.See our open copywriter jobs.
Digital marketing managers are crucial in boosting a company’s brand awareness and driving traffic, leads and sales online. They handle various digital marketing efforts, from SEO and search engine marketing (SEM) to email and social media. But now, it’s just as vital for them to know their way around AI-driven tools that can help optimize ad campaigns, analyze consumer behavior and handle repetitive tasks. These professionals work closely with marketing teams, supporting departments and external partners to develop, implement and measure the performance of digital initiativesSee our open digital marketing manager jobs.
Digital project managers oversee the planning, execution and delivery of digital projects such as websites, apps or marketing campaigns. They coordinate with cross-functional teams and manage timelines, budgets and resources to ensure projects are completed on time and within scope. Requirements for this detail-oriented role include strong communication, collaboration and organizational skills.See our open digital project manager jobs.
Graphic designers develop visuals used in a variety of creative projects, including ads, brochures, corporate identity, packaging, presentations, promotional displays, signage and websites. They also oversee the design, layout and formatting of these materials. Candidates must possess a strong sense of concept development in addition to communication, collaboration, research, problem-solving and presentation skills. Proficiency in Adobe Creative Cloud is required. Web design skills are a plus, as is knowledge of typography, color and production. The ability and willingness to quickly adapt to new technologies is also valued.See our open graphic designer jobs.
A good product manager drives demand and encourages the adoption of a company’s products or services. They craft a compelling product story that highlights how a product meets target customers’ needs and supports business goals, and leverage AI tools to fine-tune their strategies with real-time insights and customer feedback. Whether in a marketing agency or a corporate setting, they work closely with departments like sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually needed, along with a solid background in strategy development, consumer behavior analysis and digital marketing.See our open product manager jobs.
As the lines between design and technology continue to blur, demand for UX designers is high. These creative pros are responsible for the architecture and wireframes that help users interact with a product or website. And now, with AI transforming the field, UX designers who can use AI tools to craft personalized experiences and optimize interfaces are especially sought after.This role requires a mix of creative, technical and problem-solving skills — not to mention great storytelling ability. UX designers handle the entire design process, from research and ideation to prototyping and evaluation, and they need to collaborate well with business, customer service, design and tech teams.See our open UX designer jobs.
The core responsibility of this role is to conduct research to better understand a brand’s audience and how that audience interacts with a system. UX researchers need excellent analytical and communication skills to interpret data and work with users to gather that data.Experience with various research methods and tools is essential. Employers also prefer candidates with a thorough understanding of the business, which can help to inform their research studies and recommendations. Critical thinking and problem-solving skills are also vital for this role.See our open UX researcher jobs.
The UI designer decides how a product or website is laid out and creates wireframes. This professional works closely with UX and other designers to ensure every touchpoint that users encounter in their interaction with a product conforms to the overall vision created by the UX designers. Software skills needed for this role may be extensive and include MockFlow, Balsamiq, Axure RP, Framer X and ProtoPie for prototyping; Photoshop and Illustrator for editing or creating still images; Adobe After Effects and Sketch for creating animated images and text; and Principle for designing interactive user interfaces. Knowledge of front-end development and basic coding skills is a plus.See our open UI designer jobs.
Web content managers oversee the content that appears on an organization’s website. They collaborate with creative and web teams to develop brand-appropriate and search-engine-optimized content. Candidates must have knowledge of content management systems. Basic coding skills may also be required. Several years of experience in digital marketing or web content management may be preferred.See our open web content manager jobs.
Web designers must be both creative and tech-savvy, combining strong design skills with a solid understanding of the software behind web pages. Knowing HTML, CSS, PHP and other web languages is essential. Proficiency in Adobe Creative Cloud and tools like Photoshop, Illustrator, Acrobat, Dreamweaver, and Animate are also crucial. These tools enable designers to create visually stunning and functional web experiences. Web designers increasingly lean on AI-powered design platforms and automated testing tools to build responsive, adaptive websites that adjust to user behaviors in real-time.While a degree in fine arts, graphic design or communications can be helpful, employers often care more about a strong portfolio and at least three years of design and production experience. Flexibility and adapting to changing priorities and new technologies are key.See our open web designer jobs.Whether you’re looking to grow in your current role or explore new opportunities, understanding the latest trends in the marketing and creative fields is key. The 2025 Salary Guide From Robert Half offers a deep dive into what high-paying creative jobs are available, what skills are in demand and what you can expect to earn. Check it out to make sure you’re ready to seize the next big opportunity in your career!
