How ideas are brought to life will change for many creative professionals. They will be able to quickly generate a multitude of concepts they can then build upon and refine. And when creators aren’t constantly pressed to ideate on their own, they have more time to focus on larger conceptual thinking and learning.
But as AI-generated content becomes more prevalent, some creatives may be concerned their work will be devalued. Certainly, that’s a possibility, but I believe human-honed products will always hold premium value. For example, generative AI can’t replace the uniquely human capacity to access subtle social and cultural cues, which is critical for developing customer-centric products and services.