Content Manager in Minneapolis, MN

Content Manager Job Description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search engines

Confirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approach

Analyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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Salary for Content Manager in Minneapolis, MN

73059 - 102863

25th percentile

73059

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

85719

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

102863

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Strategist

72795

94686

114731

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71476

85983

97588

Technical Writer – Marketing and Creative

70685

87301

100753

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68048

82818

96533

Interactive/Web Copywriter

65674

79653

100489

Copy Editor

55651

73059

83609

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50640

60135

71476

Web Content Manager

70949

82554

98379

Web Content Coordinator

54860

63564

74378

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