Content Strategist in Dallas, TX

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in Dallas, TX

77280 - 121800

25th percentile

77280

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

100520

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

121800

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

77560

91000

109200

Proposal Specialist

75880

91280

103600

Technical Writer – Marketing and Creative

75040

92680

106960

Copywriter

72240

87920

102480

Interactive/Web Copywriter

69720

84560

106680

Copy Editor

59080

77560

88760

Proofreader

53760

63840

75880

Web Content Manager

75320

87640

104440

Web Content Coordinator

58240

67480

78960

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