Digital Marketing Specialist

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist
56750 - 80500
25th percentile
56750
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
67750
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
80500
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 88500 104250 122750 Digital Marketing Manager 79500 99250 113500 Digital Project Manager 73250 93750 110750 Email Marketing Manager 68500 86750 103250 Email Marketing Specialist 51250 63500 73250 Marketing Automation Specialist 69500 80250 94500 SEO Specialist 65750 76500 89750 Paid Search Specialist 61750 73500 83250 Social Media Manager 62500 78000 95500 Social Media Specialist 51000 61000 72500 Digital Community Manager 52750 65250 75250
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