Digital Marketing Specialist in Grand Rapids, MI

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Grand Rapids, MI
48805 - 69230
25th percentile
48805
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
58265
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
69230
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 76110 89655 105565 Digital Marketing Manager 68370 85355 97610 Digital Project Manager 62995 80625 95245 Email Marketing Manager 58910 74605 88795 Email Marketing Specialist 44075 54610 62995 Marketing Automation Specialist 59770 69015 81270 SEO Specialist 56545 65790 77185 Paid Search Specialist 53105 63210 71595 Social Media Manager 53750 67080 82130 Social Media Specialist 43860 52460 62350 Digital Community Manager 45365 56115 64715
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