Digital Marketing Specialist in Minneapolis, MN

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Minneapolis, MN
59653 - 84798
25th percentile
59653
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
71423
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
84798
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 88543 105663 125993 Digital Marketing Manager 84263 105395 120375 Digital Project Manager 77308 98708 116630 Web/Mobile Analytics Specialist 76238 91218 115828 Email Marketing Manager 71690 87473 108070 Email Marketing Specialist 54570 66340 78110 SEO Specialist 61258 80518 94695 Paid Search Specialist 57780 71690 87740 Marketing Automation Specialist 65538 79983 100580 Social Media Manager 65003 81053 99510 Social Media Specialist 53768 64200 76505 Digital Community Manager 55640 68748 79180

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