Digital Marketing Specialist in West Palm Beach, FL

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in West Palm Beach, FL
58538 - 83213
25th percentile
58538
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
70088
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
83213
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 86888 103688 123638 Digital Marketing Manager 82688 103425 118125 Digital Project Manager 75863 96863 114450 Web/Mobile Analytics Specialist 74813 89513 113663 Email Marketing Manager 70350 85838 106050 Email Marketing Specialist 53550 65100 76650 SEO Specialist 60113 79013 92925 Paid Search Specialist 56700 70350 86100 Marketing Automation Specialist 64313 78488 98700 Social Media Manager 63788 79538 97650 Social Media Specialist 52763 63000 75075 Digital Community Manager 54600 67463 77700

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