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Paid Search Specialist in Dallas, TX

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Dallas, TX
69160 - 93240
25th percentile
69160
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
82320
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
93240
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 99120 116760 137480 Digital Marketing Manager 89040 111160 127120 Digital Marketing Specialist 63560 75880 90160 Digital Project Manager 82040 105000 124040 Email Marketing Manager 76720 97160 115640 Email Marketing Specialist 57400 71120 82040 Marketing Automation Specialist 77840 89880 105840 SEO Specialist 73640 85680 100520 Social Media Manager 70000 87360 106960 Social Media Specialist 57120 68320 81200 Digital Community Manager 59080 73080 84280

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