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Paid Search Specialist in Orlando, FL

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Orlando, FL
62368 - 84083
25th percentile
62368
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
74235
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
84083
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 89385 105293 123978 Digital Marketing Manager 80295 100243 114635 Digital Marketing Specialist 57318 68428 81305 Digital Project Manager 73983 94688 111858 Email Marketing Manager 69185 87618 104283 Email Marketing Specialist 51763 64135 73983 Marketing Automation Specialist 70195 81053 95445 SEO Specialist 66408 77265 90648 Social Media Manager 63125 78780 96455 Social Media Specialist 51510 61610 73225 Digital Community Manager 53278 65903 76003

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