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Social Media Manager in Raleigh, NC

Social Media Manager Job Description

A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position.

Typical social media manager duties:

Reporting on the progress of various social media tactics using digital analytics and media-tracking toolsCoordinating activities with internal marketing and public relations teams to support their respective missionsEnsuring consistency in the voice of the brand/company and cultivating an engaged social media community

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Salary for Social Media Manager in Raleigh, NC
64688 - 98843
25th percentile
64688
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
80730
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
98843
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 91598 107899 127046 Digital Marketing Manager 82283 102724 117473 Digital Marketing Specialist 58736 70121 83318 Digital Project Manager 75814 97031 114626 Email Marketing Manager 70898 89786 106864 Email Marketing Specialist 53044 65723 75814 Marketing Automation Specialist 71933 83059 97808 SEO Specialist 68051 79178 92891 Paid Search Specialist 63911 76073 86164 Social Media Specialist 52785 63135 75038 Digital Community Manager 54596 67534 77884
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