Great customer service is a powerful tool for any company, especially in today’s evolving business environment. In fact, beyond the quality of the product or service being sold, it may be the single most critical influencer for brand loyalty, buying behavior and future business opportunities.So, when Customer Service Week comes around every fall (October 7–11 this year), take note: It’s not only morale-boosting but also good business for you to recognize this event.Use the opportunity to show appreciation to your employees who interact with customers on the front line, from receptionists to call center specialists, customer service managers and enrollment specialists.
Customer Service Week is an international celebration that calls attention to the importance of customer service and the people who provide it, with these goals:Boost morale and teamworkReward employees for the significant work they doRaise awareness of the value of customer serviceThank other departments for their supportRemind those who buy your products or use your services of the company’s commitment to customer satisfactionEvery year, Customer Service Week falls during the first full week in October, so you might want to mark these dates on your calendar for this and upcoming years:2024: Oct. 7–112025: Oct. 6–102026: Oct 5–9Customer Service Week was established and designated by the U.S. Congress in 1992. In the proclamation President George H.W. Bush signed, he said, “The most successful businesses are those that display a strong commitment to customer satisfaction,” and, “A business will do a better job of providing high-quality goods and services by listening to its employees and by empowering them with opportunities to make a difference.”The company that sponsors the official program, the Customer Service Group, has information and sells materials to celebrate the week at your company. This event is now observed in all 50 states and 60 countries.
