Digital Marketing Specialist in Baltimore, MD

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Baltimore, MD
57980 - 82420
25th percentile
57980
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
69420
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
82420
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 86060 102700 122460 Digital Marketing Manager 81900 102440 117000 Digital Project Manager 75140 95940 113360 Web/Mobile Analytics Specialist 74100 88660 112580 Email Marketing Manager 69680 85020 105040 Email Marketing Specialist 53040 64480 75920 SEO Specialist 59540 78260 92040 Paid Search Specialist 56160 69680 85280 Marketing Automation Specialist 63700 77740 97760 Social Media Manager 63180 78780 96720 Social Media Specialist 52260 62400 74360 Digital Community Manager 54080 66820 76960

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