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Paid Search Specialist in Baltimore, MD

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Baltimore, MD
64220 - 86580
25th percentile
64220
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
76440
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
86580
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 92040 108420 127660 Digital Marketing Manager 82680 103220 118040 Digital Marketing Specialist 59020 70460 83720 Digital Project Manager 76180 97500 115180 Email Marketing Manager 71240 90220 107380 Email Marketing Specialist 53300 66040 76180 Marketing Automation Specialist 72280 83460 98280 SEO Specialist 68380 79560 93340 Social Media Manager 65000 81120 99320 Social Media Specialist 53040 63440 75400 Digital Community Manager 54860 67860 78260

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