Digital Marketing Manager in San Diego, CA

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in San Diego, CA

97785 - 139605

25th percentile

97785

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

122078

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

139605

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

108855

128228

150983

Digital Marketing Specialist

69803

83333

99015

Digital Project Manager

90098

115313

136223

Email Marketing Manager

84255

106703

126998

Email Marketing Specialist

63038

78105

90098

Marketing Automation Specialist

85485

98708

116235

SEO Specialist

80873

94095

110393

Paid Search Specialist

75953

90405

102398

Social Media Manager

76875

95940

117465

Social Media Specialist

62730

75030

89175

Digital Community Manager

64883

80258

92558

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