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Paid Search Specialist in San Diego, CA

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in San Diego, CA
75953 - 102398
25th percentile
75953
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
90405
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
102398
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 108855 128228 150983 Digital Marketing Manager 97785 122078 139605 Digital Marketing Specialist 69803 83333 99015 Digital Project Manager 90098 115313 136223 Email Marketing Manager 84255 106703 126998 Email Marketing Specialist 63038 78105 90098 Marketing Automation Specialist 85485 98708 116235 SEO Specialist 80873 94095 110393 Social Media Manager 76875 95940 117465 Social Media Specialist 62730 75030 89175 Digital Community Manager 64883 80258 92558

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