Digital Marketing Specialist in New York, NY

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in New York, NY
76935 - 109365
25th percentile
76935
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
92115
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
109365
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 114195 136275 162495 Digital Marketing Manager 108675 135930 155250 Digital Project Manager 99705 127305 150420 Web/Mobile Analytics Specialist 98325 117645 149385 Email Marketing Manager 92460 112815 139380 Email Marketing Specialist 70380 85560 100740 SEO Specialist 79005 103845 122130 Paid Search Specialist 74520 92460 113160 Marketing Automation Specialist 84525 103155 129720 Social Media Manager 83835 104535 128340 Social Media Specialist 69345 82800 98670 Digital Community Manager 71760 88665 102120

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