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Paid Search Specialist in New York, NY

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in New York, NY
84289 - 113636
25th percentile
84289
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
100328
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
113636
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 120803 142301 167554 Digital Marketing Manager 108518 135476 154928 Digital Marketing Specialist 77464 92479 109883 Digital Project Manager 99986 127969 151174 Email Marketing Manager 93503 118414 140936 Email Marketing Specialist 69956 86678 99986 Marketing Automation Specialist 94868 109541 128993 SEO Specialist 89749 104423 122509 Social Media Manager 85313 106470 130358 Social Media Specialist 69615 83265 98963 Digital Community Manager 72004 89066 102716

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