Digital Strategist in New York, NY

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in New York, NY
114195 - 162495
25th percentile
114195
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
136275
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
162495
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Marketing Manager 108675 135930 155250 Digital Marketing Specialist 76935 92115 109365 Digital Project Manager 99705 127305 150420 Web/Mobile Analytics Specialist 98325 117645 149385 Email Marketing Manager 92460 112815 139380 Email Marketing Specialist 70380 85560 100740 SEO Specialist 79005 103845 122130 Paid Search Specialist 74520 92460 113160 Marketing Automation Specialist 84525 103155 129720 Social Media Manager 83835 104535 128340 Social Media Specialist 69345 82800 98670 Digital Community Manager 71760 88665 102120

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