Market Researcher

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditions

Working closely with brand/product managers to help assess customer needs and new product opportunities

Consolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher

57750 - 88250

25th percentile

57750

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

71750

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

88250

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

91750

116250

135750