Product Manager Marketing and Creative

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative

91750 - 135750

25th percentile

91750

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

116250

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

135750

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

E-Commerce Marketing Manager

89750

104250

125000

Growth Marketing Manager

89250

106750

129750

Product Marketing Manager

88000

111750

134000

Demand Generation Manager

87250

103250

123750

Brand Manager

79250

95500

114250

Project Manager – Marketing and Creative

68250

81750

98250

Customer Experience Marketing Manager

59750

75000

89750

Media Director

97000

117250

137000

Digital Media Buyer

59500

69500

86250

Media Planner

59250

69500

84000

Marketing Analytics Manager

97250

113500

131750

Marketing Analytics Specialist

68750

82750

104750

Market Researcher

57750

71750

88250

Event Manager

55250

67500

83000

Event Coordinator

44000

50750

59500

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