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Product Marketing Manager

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager
88000 - 134000
25th percentile
88000
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
111750
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
134000
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 91750 116250 135750 E-Commerce Marketing Manager 89750 104250 125000 Growth Marketing Manager 89250 106750 129750 Demand Generation Manager 87250 103250 123750 Brand Manager 79250 95500 114250 Project Manager – Marketing and Creative 68250 81750 98250 Customer Experience Marketing Manager 59750 75000 89750 Media Director 97000 117250 137000 Digital Media Buyer 59500 69500 86250 Media Planner 59250 69500 84000 Marketing Analytics Manager 97250 113500 131750 Marketing Analytics Specialist 68750 82750 104750 Market Researcher 57750 71750 88250 Event Manager 55250 67500 83000 Event Coordinator 44000 50750 59500

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